Henry Scholfield is an award-winning British director who first emerged from the underground UK music scene before moving into a wide-reaching body of acclaimed music videos, delivering standout work for Billie Eilish, Rosalía and Ed Sheeran, earning major accolades. His iconic video for Dua Lipa’s New Rules stands as a cultural touchstone of the era, winning a coveted D&AD Pencil and amassing over 2.8 billion views. In the commercial space, Scholfield’s work is charged with energy, innovation, and creativity. His swift camera moves, stylized choreography and standout art direction set him apart positioning him as a master of the short form. Henry has directed campaigns for Coach, Mercedes, Audemars Piguet, Nike, Coca-Cola & more. He also won a Cannes Lion for powerful, inventive storytelling in his Red Cross campaign Rules of War.