Romain Chassaing is a French director who began his creative career in graphic design. Initially drawn to the music industry, Romain’s meticulous eye for composition and detail led him to design album artwork, which soon caught the attention of artists and opened the door to directing music videos. Upon transitioning to commercials, Romain brought his knack for smart, observational comedy and atmospheric storytelling to campaigns for brands including Schweppes, Sega, Replay, Mercedes, and Samsung. Most recently, Romain directed Xbox’s “Wake Up (Rat Race),” a surreal brand film that has received wide recognition. The spot was named one of Adweek’s Best Ads of 2025 and has won top honors at the 2025 Ciclope Festival, including the Grand Prix in Post-Production, Gold for VFX and Production Design, and Silver for Grading.